Early Reviews are Strong!

Early reviews are rolling in after the London Premier and so far so good...

"Movie magic is back!" proclaimed the usually even-keeled critic, before going on to explain why. "As with everything in 'Avatar,' Cameron has coolly thought things through. ... The screen is alive with more action and the soundtrack pops with more robust music than any dozen sci-fi shoot-'em-ups you care to mention. ... Not a minute is wasted; there is no down time. The only question is: How will Cameron ever top this?"

At Variety, chief critic Todd McCarthy was almost equally enthusiastic, calling out the picture's "unique spectacle," "breathtaking sights" and "narrative excitement," though he offered a few qualifiers as well, noting, for example, "foggy" politics.

At The Independent, Anna Keir offered that while the movie can be "overwhelming," it was "highly entertaining, " and she touted the picture as "rich in action" and "beautiful to watch."

The most lukewarm take came from the Associated Press, which drew a distinction between the movie's visual elements and its narrative ones. Reviewer Jake Coyle called Cameron's effort "a movie whose effects are clearly revolutionary [and] a spectacle that millions will find adventure in. But it nevertheless feels unsatisfying and somehow lacks the pulse of a truly alive film."

The mood in the room at the Los Angeles theater where the film screened for media and tastemakers Thursday night was strong -- though, perhaps given the presence of so many jaded types (many were people who see four or five movies per week) -- not Comic-Con electric. The length may also have something to do with that -- though, surprisingly, given the 2-hour, 40-minute running time, the movie flies by faster than, well, a banshee.